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> They control close to 50% of e-commerce which itself represents less than 12% of total retail sales. Both of these numbers are surprising to me, can you sour
by johnfactorial 7y ago
> They control close to 50% of e-commerce which itself represents less than 12% of total retail sales.
Both of these numbers are surprising to me, can you source them? Particularly the first one, which I assume is a global measure, and I'd be interested to know what % of North American e-commerce Amazon controls. I wager I could walk outside my home and ask 100 people on the sidewalk to name one e-commerce site and far more than 50% would name Amazon first.
- TillE 7y agoI would struggle to name a single online general retailer that isn't Amazon. Unless you count, like, Walmart. Basically everyone else has some kind of niche. Amazon sells everything.
- RankingMember 7y agoJet still exists (a Walmart acquisition), but I don't hear much about them and have a feeling they're not doing so great.
- tomjakubowski 7y agoWhy wouldn't you count Walmart or Target? For household consumables I bounce between Amazon and Target's subscribe and save offerings depending on whichever is cheaper.
- cfors 7y agoNaming something popular != market share.
- hobofan 7y agoIn North America, Walmart seems to be a significant competition amongst others. Clothing is also a big part of e-commerce, and Amazon doesn't have a good hold on that.
- vonmoltke 7y ago> I wager I could walk outside my home and ask 100 people on the sidewalk to name one e-commerce site and far more than 50% would name Amazon first. I don't know how many people would consider the likes of Wal-Mart, Target, and Kohl's "e-commerce sites" even though they have probably ordered stuff through their websites.
- ytwySXpMbS 7y agoI'm not the original commenter, but here's two sources [1] [2] for the 50% number, with [1] saying this represents 5% of US retail sales. It's 50% of US e-commerce. [1] https://techcrunch.com/2018/07/13/amazons-share-of-the-us-e-commerce-market-is-now-49-or-5-of-all-retail-spend/ https://techcrunch.com/2018/07/13/amazons-share-of-the-us-e-... [2] https://www.cnbc.com/2018/07/12/amazon-to-take-almost-50-percent-of-us-e-commerce-market-by-years-end.html https://www.cnbc.com/2018/07/12/amazon-to-take-almost-50-per...
- johnfactorial 7y agoThanks very much. Some great other replies to my question in this thread as well.