If it's a business differentiator, there's usually a better understanding from upper management that these things are hard, that there's trial-and-error, that s

If it's a business differentiator, there's usually a better understanding from upper management that these things are hard, that there's trial-and-error, that some of this is R&D which will not have immediate value but strengthen the long-term position (or buy a patent moat)... If not, then that business is probably about to be in trouble.