Multicast via satellite is comparatively cheap really. Especially for lower bitrate channels. Add into the mix regional opt outs (e.g. local news, local tv prog

Multicast via satellite is comparatively cheap really. Especially for lower bitrate channels. Add into the mix regional opt outs (e.g. local news, local tv programs) and it's not _that_ bad an option. Lots of other channels on Sky already use AdSmart. It's a bit weird to have obviously targeted advertising on UK wide channels (e.g. local car dealerships). As a disclaimer - I used to work for the company who created the software Sky are using for AdSmart.