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I'm not completely tied anymore in but I've done work in this in a past life, circa 2009 there was ad targeting capabilities in modern US cable systems. One int
by mikeryan 7y ago
I'm not completely tied anymore in but I've done work in this in a past life, circa 2009 there was ad targeting capabilities in modern US cable systems. One interesting thing to note is that the FCC does regulate data collection policies - unlike the web. In particular sharing PII (
Personally identifiable information) is verboten which limits the ability start tying your facebook searches into targeted TV ads.
For the most part you can get a pretty good ad profile based on geographic data (median household income) and viewing habits (kids, sports, soaps). Its very broad based targeting however.