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We had an assignment related to this in my marketing class that changed my life. Go to BET watch commercials, go to country music channel and watch commercials
by helpPeople 7y ago
We had an assignment related to this in my marketing class that changed my life.
Go to BET watch commercials, go to country music channel and watch commercials.
Then go to comedy Central, watch the commercials.
It was the scariest thing. And my life was never the same. Highly recommend.
- swebs 7y agoCould you summarize the results for those of us not in the US?
- helpPeople 7y agoI really don't want to spoil it... But... Ready... Ok.... BET, will have commercials with almost exclusively African Americans. The food commercials are stereotypical. Country music channel, will have country looking people and Truck commercials. Comedy Central, that appeals to everyone including You. You will see your stereotype played out in commercial. Things everyone gets, food, insurance, etc... Text doesn't describe how stereotypical these commercials are. The subtle family structure, the restaurants/activities, the type of girl they use for a model.