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TV has been doing this for ages, although with the capabilities that it has. So far, you could guess who was watching based on the time of the day, the time of

TV has been doing this for ages, although with the capabilities that it has. So far, you could guess who was watching based on the time of the day, the time of the year, and some survey data here and there. TVs are no different from computers nowadays, it seemed like untapped potential for targeted advertising.

deleted 7y ago
[deleted]
helpPeople 7y ago
We had an assignment related to this in my marketing class that changed my life. Go to BET watch commercials, go to country music channel and watch commercials. Then go to comedy Central, watch the commercials. It was the scariest thing. And my life was never the same. Highly recommend.
- swebs 7y ago
  Could you summarize the results for those of us not in the US?
  - helpPeople 7y ago
    I really don't want to spoil it... But... Ready... Ok.... BET, will have commercials with almost exclusively African Americans. The food commercials are stereotypical. Country music channel, will have country looking people and Truck commercials. Comedy Central, that appeals to everyone including You. You will see your stereotype played out in commercial. Things everyone gets, food, insurance, etc... Text doesn't describe how stereotypical these commercials are. The subtle family structure, the restaurants/activities, the type of girl they use for a model.
swebs 7y ago
>TV has been doing this for ages The main change is that now ads will be targeted to the individual, or at least the household, level based on personal information they've collected about you from other sources.
FussyZeus 7y ago
> TVs are no different from computers nowadays, it seemed like untapped potential for targeted advertising. So are those of us who maybe don't want to be advertised to on every surface of every room at all times just supposed to go live in the woods, or what?
- deogeo 7y ago
  They cut down a few trees near where I live to put up billboards. Your woodland escape won't last.
JohnFen 7y ago
> TVs are no different from computers nowadays, it seemed like untapped potential for targeted advertising. You say that as it is were a good thing. I think it's bad. The last thing we need is more targeted advertising.

deleted 7y ago

[deleted]

helpPeople 7y ago

We had an assignment related to this in my marketing class that changed my life. Go to BET watch commercials, go to country music channel and watch commercials. Then go to comedy Central, watch the commercials. It was the scariest thing. And my life was never the same. Highly recommend.

swebs 7y ago
Could you summarize the results for those of us not in the US?
- helpPeople 7y ago
  I really don't want to spoil it... But... Ready... Ok.... BET, will have commercials with almost exclusively African Americans. The food commercials are stereotypical. Country music channel, will have country looking people and Truck commercials. Comedy Central, that appeals to everyone including You. You will see your stereotype played out in commercial. Things everyone gets, food, insurance, etc... Text doesn't describe how stereotypical these commercials are. The subtle family structure, the restaurants/activities, the type of girl they use for a model.

swebs 7y ago

>TV has been doing this for ages The main change is that now ads will be targeted to the individual, or at least the household, level based on personal information they've collected about you from other sources.

FussyZeus 7y ago

> TVs are no different from computers nowadays, it seemed like untapped potential for targeted advertising. So are those of us who maybe don't want to be advertised to on every surface of every room at all times just supposed to go live in the woods, or what?

deogeo 7y ago
They cut down a few trees near where I live to put up billboards. Your woodland escape won't last.

JohnFen 7y ago

> TVs are no different from computers nowadays, it seemed like untapped potential for targeted advertising. You say that as it is were a good thing. I think it's bad. The last thing we need is more targeted advertising.