Look at the leaflets that come through your door, why are they leafleting rather than just advertising in yellow pages ? - it's because for a lot of services pe

Look at the leaflets that come through your door, why are they leafleting rather than just advertising in yellow pages ? - it's because for a lot of services people don't actively look for the service but will use it if prompted by advertising. Sure people who are actively looking for a service are more easy to sell to and I'm sure Google, etc. will make a lot of money from them. But they're only a small part of the overall market.