This is more of a business scheme, than a social one. I.e. sellers of such services made huge amount of money by hyping it up and getting a narrow market, tryin

This is more of a business scheme, than a social one. I.e. sellers of such services made huge amount of money by hyping it up and getting a narrow market, trying to claim, using other options is forbidden. So even in orthodox Jewish communities such efforts are often seen as pursuing ulterior motives and therefore aren't really looked upon positively.