White-labeling telemedicine benefits could be a novel retention play for companies, but I think that only works if: a. the benefit is obviously superior (bette

White-labeling telemedicine benefits could be a novel retention play for companies, but I think that only works if: a. the benefit is obviously superior (better care than you'd get from a PCP or national telemedicine brand like Teladoc) and/or b. the benefit is emulsified with covered perks like gym memberships, wellness programming, etc. It's interesting that this is a story though. It's either a recruiting tactic or they're floating it as something they might sell outwardly later. It's also potentially a way to control coverage costs for employees.