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That's what the "C" in TCF stands for. Consent management platforms are an entire new sub-industry in adtech for displaying, gathering, and managing user consen
by manigandham 7y ago
That's what the "C" in TCF stands for. Consent management platforms are an entire new sub-industry in adtech for displaying, gathering, and managing user consent for vendors.
The proposals are the implementation. The enforcement comes from regulation.
- JohnFen 7y agoYes, I know. The TCF is a technical infrastructure, and as such doesn't address my concern. It only comes into play if the industry actually starts taking informed consent seriously. That's the part that I'm doubting. > The enforcement comes from regulation. Indeed. It appears that strong legislation is the only realistic solution -- but that seems doubtful to me as well, since the big players have been, and will likely continue, working as hard as they can to ensure that any legislation will be token at best.