I'm sorry, based on my personal experience I consider this bad advice. Investors don't cut checks to companies that cold email them. It's a waste of time. If

I'm sorry, based on my personal experience I consider this bad advice. Investors don't cut checks to companies that cold email them. It's a waste of time. If you are really committed to doing this, there is one way you can do this. Concurrently and genuinely make a company2 and try to raise money for it. Send cold emails only for company2. It doesn't matter how great company2's business plan is, of course. You'll never raise money for it this way. On the last slide list other companies with similar initial growth propositions, the logo and name are enough: Facebook, Uber, Company1 etc. While the investor will throw your pitch deck in the trash, regardless of how great it is, as they do so they'll probably get out their checkbook for Company1 without even talking to them. (Based on your last slide.) Investors behave a bit like sheep, I'm afraid. At any rate: don't cold email them but if you must this is the only way I would ever go about it.