Hmm, main underlying point still has validity, but it's interesting how some things / gut reactions may have changed or be changing. The example that "[one wou

Hmm, main underlying point still has validity, but it's interesting how some things / gut reactions may have changed or be changing. The example that "[one would] always go to biketours.com" is literally invalid for all my friends today - we'd immediately think of it as a link farm with content of limited or no value - and maybe even dangerous. In fact, it's their very proposed business model, that has conditioned us to mentally de-rank such generic domains. As a consumer, I'll mentally avoid "weddingphotographer.com" and maybe even "TorontoPhotography.com" in rankings (no clue if those are working domains, assume so, no ill will to the operators:) but would scroll to e.g. "BobDoesPictures.ca" or "MichaelDavidsonPhotography.ca" or something more specific and similar like that. One sounds a generic link farm, one sounds a specific potentially useful site. So I'd definitelly use GoSojourn.com over BikeTours.com. Mind you, from perspective of a pragmatic business, my friends and I may well represent an insignificant minority :(