Somewhat off topic, but is there a name for this convention: > Most people supporting no deal don't believe they're true, and for valid reasons! > Let's break

Somewhat off topic, but is there a name for this convention: > Most people supporting no deal don't believe they're true, and for valid reasons! > Let's break it down. It is the same pattern and cadence that Sheryl Sandberg uses when describing exciting new privacy initiatives in interviews, but it's also used by PR managers at many tech firms. Is there a PR school where they describe the subconscious thought process of a typical audience: > Sure, I want to join this really fun bandwagon with all of the enthusiastic people developing privacy policies at Facebook, or learning all the great ways that a no deal Brexit is going to be truly awesome for the UK. However, that's just my emotional response to wanting to be included, so please give me some nominally rational arguments for post hoc rationalization I think it probably works, at least until it is overused, but I am curious about whether there is a name for the whole approach.