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Short summary: ID generation based on regulations and consent. Random number or cohort sample. Local data only, send and received interests matrix and ad payloa
by manigandham 7y ago
Short summary: ID generation based on regulations and consent. Random number or cohort sample. Local data only, send and received interests matrix and ad payload while decisions happen locally. Plenty of ways to provide most targeting capabilities without revealing a particular user, until they decide to convert as a customer.
- JohnFen 7y agoAll I ask for is that my informed consent is obtained before data is collected (and data is not collected if I refuse to provide consent). If that bar is met, then I have no further objections. But, and this is an honest question, where are the actual proposals to require that?
- manigandham 7y agoThat's what the "C" in TCF stands for. Consent management platforms are an entire new sub-industry in adtech for displaying, gathering, and managing user consent for vendors. The proposals are the implementation. The enforcement comes from regulation.
- JohnFen 7y agoYes, I know. The TCF is a technical infrastructure, and as such doesn't address my concern. It only comes into play if the industry actually starts taking informed consent seriously. That's the part that I'm doubting. > The enforcement comes from regulation. Indeed. It appears that strong legislation is the only realistic solution -- but that seems doubtful to me as well, since the big players have been, and will likely continue, working as hard as they can to ensure that any legislation will be token at best.