I'm fine with podcast ads because I want the excellent podcasts I enjoy to continue existing. That said, I cannot stand injected ads, since they're often inject

I'm fine with podcast ads because I want the excellent podcasts I enjoy to continue existing. That said, I cannot stand injected ads, since they're often injected in awkward places and are jarring to the experience. I'll (not exactly happily but not angrily) listen to a live read where the podcaster has at least taken the time to try not to destroy the flow of the entire podcast. All that said, the best ads (from a listener experience POV) are the extremely short, to the point ads that are honestly too short to put the effort into skipping. Planet Money (and the NPR podcasts I listen to in general) does this well. I'm curious what their CPMs are relative to a typical ad.