I'm not so sure this latest battery innovation hasn't guaranteed their success. As I'd happily pay their premium for an ultra safe car and my only real concern,

I'm not so sure this latest battery innovation hasn't guaranteed their success. As I'd happily pay their premium for an ultra safe car and my only real concern, battery life, completely alleviated. A battery that outlives the frame will market itself. The safety, cheap operation, and less stressful augmented driving are just frosting at that point.