Almost as bad as not telling what the product/service is, is explaining it in very generic terms. "We provide life as a service" or "Integrate across multiple p

Almost as bad as not telling what the product/service is, is explaining it in very generic terms. "We provide life as a service" or "Integrate across multiple platforms" or something. And, don't defend yourself if someone points it out! (Food is life as a service, get it? That's what food is!)