4 ms·
> a higher chunk of cold email i get don’t bother explaining what the company actually does. please don’t do this. PG had a recent tweet that touched on this i
by the_watcher 7y ago
> a higher chunk of cold email i get don’t bother explaining what the company actually does. please don’t do this.
PG had a recent tweet that touched on this in response to someone pitching an intentionally ridiculous product (at least, that's how their tweet read to me):
"Believe it or not, this is not the worst pitch I've received. It's (a) concise and (b) I can tell what your product is. Those two alone may push it into the top half." [0]
It's apparently harder than it should be to succinctly explain what the company does before explaining why it's a good investment or why you need investment.
[0] https://twitter.com/paulg/status/1175837682242609157?s=20 https://twitter.com/paulg/status/1175837682242609157?s=20
- joshu 7y agoyes. a LOT of them go for a cure teaser. i simply jump to the conclusion that the founder is bad at communicating if they can’t get this one detail across.
- joshu 7y agocure -> cute
- bradstewart 7y agoIt is extremely difficult. And extremely important. Until you can succinctly explain what a company does, you don't understand the problem/customer/solution well enough.
- hef19898 7y agoPerry-Air! Damn, I never realized how many good ideas are hidden in sci-fi movies! But then people are selling glacier and iceberg water in bottles or ice cubes, so...
- wolco 7y agoThe marketing is done for you. All you have to work on is the tech.