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Podcasts are RSS feeds. Not "like" RSS feeds, literally RSS feeds. There are are dynamic ad inserts on some (usually from bigger companies), but they're limited
by chipotle_coyote 7y ago
Podcasts are RSS feeds. Not "like" RSS feeds, literally RSS feeds. There are are dynamic ad inserts on some (usually from bigger companies), but they're limited to GeoIP and time. The OP is absolutely correct in that podcast ads cannot use cookies or device IDs.
This is in large part why we're starting to see companies make "podcasts" that aren't podcasts at all, requiring proprietary players. At that point they really don't need to sell ads against their shows, because they're collecting data on you in a way that a podcast you're listening to on a typical podcast player absolutely cannot.
- iamstupidsimple 7y agoI fail to see how RSS feeds can't still use cookies? Once you've got a cookie then the feed can easily add tracking links or a unique mp3 file with personalised ads inserted. It's trivial to do this with a web server. Edit: This assumes using a web browser to access the feeds. Obviously cookies won't be kept with an app.