It might work for the better in the long run. No possibility to block ads combined with advertiser's greed will eventually make the whole thing unusable. And I

It might work for the better in the long run. No possibility to block ads combined with advertiser's greed will eventually make the whole thing unusable. And I am okay with consuming less content. Maybe along with the fall of the internet advertising industry we'll reinvent the wheel from scratch. Paywalls are fine if you absolutely care about that content but they don't work so well alongside free content back-ed up by ads.