If ads were less invasive we’d tolerate them for sure. The problem is that they devoure any medium completely with an excessive quantity of ads, volume bumping,

If ads were less invasive we’d tolerate them for sure. The problem is that they devoure any medium completely with an excessive quantity of ads, volume bumping, flashing banners, page hijacks, dubious js and are really innefective to begin with. If they were more expensive and used more sparingly they’d be tolerated. But they’re not and people are fighting back.