Forgive me, but I just can’t believe we are doing the cigarette thing all over again. I can’t believe it. The vendors have just read Big Tobacco’s marketing man

Forgive me, but I just can’t believe we are doing the cigarette thing all over again. I can’t believe it. The vendors have just read Big Tobacco’s marketing manual. The interaction of Juul with social media, what a match made in heaven of modern society’s best elements. The users are saying the same things all nicotine addicts say “I make friends! It helps me think! It’s my money!”. Imagine if you will, hearing these same arguments in the cancer clinic where I work. Symptoms of total brain failure, and paying for the privilege. Nicotine products cause only harm to society. That’s enough. Any other argument for individual freedom or benefit is moot. We should ban commercial enterprises based on nicotine. There is one moment when this is possible, which is now. Anyone who thinks that vaping reduces harm from cigarettes is dreaming. Why on earth do we want to spend the next 50 years studying vaping and understanding the risks and benefits of life long vaporised nicotine use, so that Juul’s founders can make a lot of money? If you enjoy moderate and sensible recreational use of nicotine - sorry.