I can't pay every single publisher either. When I occasionally read articles from about 5 newspapers, I couldn't (well, don't want to) subscribe to all of them.

I can't pay every single publisher either. When I occasionally read articles from about 5 newspapers, I couldn't (well, don't want to) subscribe to all of them. Ads are not my main issue, the trackers and the website-bloat are. If I could trust the intermediary I'd voluntarily supply my interests in order to facilitate better ads (but there would need to be a resonably small scope of where this information goes).