currently Malcolm Gladwell is doing sponsorship for Revisionist History by splicing episodes with mini 30-60sec advertorials in which he interviews AT&T Chief M

currently Malcolm Gladwell is doing sponsorship for Revisionist History by splicing episodes with mini 30-60sec advertorials in which he interviews AT&T Chief Marketing Officer about the awesomeness of AT&T's 5G. It's genius, because it comes across as - informative - non-spammy and with the typical easy to digest Gladwellian narration. What's egregious about it to my taste is that much like Gladwell's podcasts, it suggests to the audience that is simply the facts and totally fair, while all the questions are very much, "Is AT&T's 5G offering fantastic or awesome? And how long before I can use it?" For someone literate in the topic it goes beyond the normal "don't let facts get in the way of a good story" that most podcasting falls into and you can hear the AT&T ad guys writing the script. But for the average listener it is just smooth, easy listening that draws you in without you realizing it is paid advertising attempting to win you over for a financial goal.