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> trying to plan a future for podcasts wherein it will be harder/impossible to skip the ads. Aren't most podcasts selling flat rate slots to run ads? Example:
by nickjj 7y ago
> trying to plan a future for podcasts wherein it will be harder/impossible to skip the ads.
Aren't most podcasts selling flat rate slots to run ads?
Example: Company A gives podcast author $X amount of dollars to run a 30-60 second ad in their 1 hour podcast.
If all 10,000 listeners don't listen to the ad then the podcast author still gets the same amount of ad revenue.
My thought process on that is, if I begin to hear an ad on a podcast and it's for something I didn't plan to buy anyways, then I will skip the ad by fast forwarding within 3 seconds. But if a solution existed where I couldn't do that then I wouldn't end up making the purchase by listening to the ad. I'd probably switch the podcast off for something else until the ad played out and that comes with the risk of me not going back to the podcast because I found something more interesting.
- ilogik 7y agoIf nobody buys the product, the Company won't buy ads again from that podcast
- efdee 7y agoIf nobody listens to the ad, how much more episodes will the advertiser be willing to pay for?
- nickjj 7y agoNone, but the people who skip the ads manually now are not going to buy the ad's product if they can't skip the ad. They were non-buyers in either case. Ad skippers are generally a different type of person who won't be convinced to buy something just because they were forced to listen to it. They will however buy something on their own terms and some of them also like to show support for the things they listen to or watch by donating directly to the content provider (I do this a lot with music).
- efdee 7y agoPeople who skip ads are, in general, just as susceptible to them as most other people. So yes, if they are forced to listen to it, they will, in general, buy more of these products. Advertising works because it is psychology. Nothing rational about it.
- nickjj 7y agoThat's the thing though. We're not in a Black Mirror scenario where you're really forced to listen to ads (thankfully haha). If an ad plays, you can just flip to something else just like tons of people do on cable TV. If a podcast starts forcing ad plays then ad skippers will just switch to something else until the ad is done. If someone really doesn't want to listen to an ad then they will find ways to avoid it. This is partly why piracy is so popular. It usually has little to do with price. It's just wanting to watch or listen to something without having ancillary content forced upon you in a distracting way.
- efdee 7y agoFair enough, I misread your original comment and my reaction was to people who automatically skip ads (through some sort of adblocker). The idea was that when you have to do it manually, you'll do it less often than when it happens automatically, and you -will- hear the advertisements and, in general, it -will- lead to more sales. People who furiously skip the ads manually will indeed remain unaffected.
- cwkoss 7y agoIf you think about how advertising works, you can partially inoculate yourself from this by changing your perception of ads. If two products are the same price, but only one is advertised, the advertised product must be inferior because they are using your money to try to manipulate you. Next time you watch TV, notice the brands and consider their competitors. Advertisers tend to be inferior quality and optimizing for short-term gains over customer benefit in comparison to their competitors. Why does Mazda advertise so much more than Toyota? Because they provide less value per dollar, and have to make that up via thought manipulation.