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I never heard of Desmos until now; it looks like an outstanding educational tool with pages and pages of exercises, demos, and aids for teaching math. But I ca
by computator 7y ago
I never heard of Desmos until now; it looks like an outstanding educational tool with pages and pages of exercises, demos, and aids for teaching math.
But I can't fathom how they make money. Their "about" page lists 29 high-qualification employees, and they're located in a high-cost city (San Francisco). If the loaded cost of each employee is $150K, they'd have to make $4.3 million a year just to pay salaries and overhead.
I can't find a single item on their website that has a price listed: everything is free! They don't even have ads. They talk about partnerships and such, but I can't figure out how they charge money and what they charge for.
Public schools are stingy when it comes to learning aids; teaching math is not in the same category like spending for a football stadium. There are 56 million elementary, middle, and high schools in the U.S.[1]. If they charged $1 per student in some partnership deal, they have to sign up at least 7% of the entire U.S. student body just to meet payroll and overhead. Don't get me wrong, their software looks absolutely wonderful, but I don't understand the business case.
[1] https://nces.ed.gov/fastfacts/display.asp?id=372#PK12_enrollment https://nces.ed.gov/fastfacts/display.asp?id=372#PK12_enroll...
- bchanudet 7y agoTheir business model is actually described in the article: > “Our business model is the exact opposite of TI’s,” says Luberoff: “Their model has always been to give [tech] away for free to textbook companies and force families to buy it at a premium price; our model is to give [tech] away for free to students, and charge textbook companies to integrate it.” It must have been a challenge to convince textbook companies to pay for something they always got free with TI, but I suppose the network effect had a big role there, and also printing a QR code to an already-prepared graph on desmos must be easier than writing a complete set of instructions to get the same graph on your calculator, even if you limit yourself to one model.