I've done that somewhat with this venture. Sure there's plenty of tech involved but it's also made me a domain expert in this (non-tech) niche (to the point of

I've done that somewhat with this venture. Sure there's plenty of tech involved but it's also made me a domain expert in this (non-tech) niche (to the point of writing journal articles). Perhaps I need to turn my career now to marketing as another commenter has suggested.