It is most certainly a branding problem. Most men hate the term 'toxic masculinity' and react poorly to it because it usually comes along with obscene generaliz

It is most certainly a branding problem. Most men hate the term 'toxic masculinity' and react poorly to it because it usually comes along with obscene generalizations about how men (all of them) are doing everything wrong and must fix themselves. Which especially makes men mad if they're discussing some close-to-home topics, like male suicide or loneliness. In that context, even though it's probably not victim-blaming and done in good faith, such comments can really come off as accusatory. Does this sound familiar to you?