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They always say "We don't have ads, we have underwriters". I think the difference being the sponsor has copy that the announcer will read, but they can't do all
by war1025 7y ago
They always say "We don't have ads, we have underwriters". I think the difference being the sponsor has copy that the announcer will read, but they can't do all the annoying audio effects that traditional advertisers use.
Personally, I don't much mind it. Gotta pay the bills somehow.
Maybe depends where you are, but NPR is big here in central Iowa (iowapublicradio.org). I think it's pretty big in Minnesota as well.
- yostrovs 7y agoIt's the double standard hypocrisy that's troubling many. You're either a publicly funded medium that doesn't run on ads or you're not. Currently, my impression is constant corporate sponsorship designed to make said corporations look good with pauses to raise more money from the public. During the pauses the sponsorship ads don't run so you feel like you are the sponsor.
- StevePerkins 7y agoThat distinction has been steadily eroding. Over on their television broadcasting counterpart, the PBS NewsHour plays straight-up commercials from financial planning firms prior to each episode now.
- C1sc0cat 7y agoIsn't having the talent do the add read, worse than playing in professional adverts. or I am spoiled by the BBC.
- war1025 7y agoI think the difference is they limit it to sort "Mission Statement" type blurbs, instead of "COME TO JimBob's CHevy for GREAT DEALSS!!!!"