Yea, like getting rid of refreshes and swapping content, counting that as a pageview. Or measuring if user is gradually scrolling, as you'd have to for reading.

Yea, like getting rid of refreshes and swapping content, counting that as a pageview. Or measuring if user is gradually scrolling, as you'd have to for reading. Or swapping display ads and counting that as impressions, which is what they really want. Whatever they do, the UI can be a lot smoother.