"This website's music is great, turn it up!" - LMAO! The funniest part is that most of this stuff actually works: on message copy, brand structure (http://bit.

"This website's music is great, turn it up!" - LMAO! The funniest part is that most of this stuff actually works: on message copy, brand structure (http://bit.ly/fmyD7T http://bit.ly/fmyD7T), the word "solution" has sold hardware for 3 decades, buzzwords like "social currency" causing enough confusion to get your attention, focusing on intent increasing conversions/revenue, font size increasing conversions, branded apps (REI ski report, Oakley surf report), website users love introspection, stock photos increasing conversion, focusing on benefits (value prop).