Story Time! So a few weeks ago I was in a bar with a manager/team lead at Comcast and he was telling me one of the fun "don't tell anyone" projects he was work

Story Time! So a few weeks ago I was in a bar with a manager/team lead at Comcast and he was telling me one of the fun "don't tell anyone" projects he was working on after I drank him under the table. Basically Comcast had teamed up with a bunch of cell phone companies so that they can cross reference your cell phone data with your television data. So for example, say you have the NFL game on. They can tell, using GPS how many people are in the room (by the cell phone GPS of you and all your buddies) and then use all the adware/spyware on your phones (this guy is into fly fishing, this guy buys diapers and watches MMA etc) to sell advertising to the group as opposed to the individual. Apparently it's about 70-80% accurate which is enough to charge advertisers based on impressions. Evil as it gets.