True. Microsoft used to be a company built around building and selling software. I used to respect that company. Since Windows 10 telemetry, plus targeted ads a

True. Microsoft used to be a company built around building and selling software. I used to respect that company. Since Windows 10 telemetry, plus targeted ads as part of the core OS, plus Cortana, the business model has changed for the worse. Capitalism delivers the best targeted ads systems money can buy. Targeted ads systems are more efficient if they are measuring the effect of each ad on each individual, short and long term. The best way to measure such effects is by implementing 24/7 surveillance of every human, in cyberspace and real life. While Microsoft may be playing catch-up with Google and Facebook, it is firmly set to build a surveillance network of its own, with the first elements already here.