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Transparency and Consent Framework (now v2): https://iabeurope.eu/policy/introducing-for-public-comment-transparency-and-consent-framework-tcf-version-2-0/ http

Transparency and Consent Framework (now v2): https://iabeurope.eu/policy/introducing-for-public-comment-transparency-and-consent-framework-tcf-version-2-0/ https://iabeurope.eu/policy/introducing-for-public-comment-t... Privolta (our startup for 1st-party privacy-safe ads): https://www.privolta.com/ https://www.privolta.com/ There are many others. Regulation always creates opportunity.

JohnFen 7y ago
I'm aware of the TCF, but it doesn't really address what I'm talking about. I couldn't find any real information about what Privolta is doing on the website, so can't comment on that. What I have been seeing out of the industry (primarily what the IAB has been talking about and Google's "privacy sandbox") doesn't rise to the level of protecting privacy yet. Perhaps someday, but right now what it looks like is that they're seeking ways to continue an inherently privacy-invading business model while minimizing the impact of potential regulation.
- manigandham 7y ago
  Short summary: ID generation based on regulations and consent. Random number or cohort sample. Local data only, send and received interests matrix and ad payload while decisions happen locally. Plenty of ways to provide most targeting capabilities without revealing a particular user, until they decide to convert as a customer.
  - JohnFen 7y ago
    All I ask for is that my informed consent is obtained before data is collected (and data is not collected if I refuse to provide consent). If that bar is met, then I have no further objections. But, and this is an honest question, where are the actual proposals to require that?
    - manigandham 7y ago
      That's what the "C" in TCF stands for. Consent management platforms are an entire new sub-industry in adtech for displaying, gathering, and managing user consent for vendors. The proposals are the implementation. The enforcement comes from regulation.
      - JohnFen 7y ago
        Yes, I know. The TCF is a technical infrastructure, and as such doesn't address my concern. It only comes into play if the industry actually starts taking informed consent seriously. That's the part that I'm doubting. > The enforcement comes from regulation. Indeed. It appears that strong legislation is the only realistic solution -- but that seems doubtful to me as well, since the big players have been, and will likely continue, working as hard as they can to ensure that any legislation will be token at best.

JohnFen 7y ago

I'm aware of the TCF, but it doesn't really address what I'm talking about. I couldn't find any real information about what Privolta is doing on the website, so can't comment on that. What I have been seeing out of the industry (primarily what the IAB has been talking about and Google's "privacy sandbox") doesn't rise to the level of protecting privacy yet. Perhaps someday, but right now what it looks like is that they're seeking ways to continue an inherently privacy-invading business model while minimizing the impact of potential regulation.

manigandham 7y ago
Short summary: ID generation based on regulations and consent. Random number or cohort sample. Local data only, send and received interests matrix and ad payload while decisions happen locally. Plenty of ways to provide most targeting capabilities without revealing a particular user, until they decide to convert as a customer.
- JohnFen 7y ago
  All I ask for is that my informed consent is obtained before data is collected (and data is not collected if I refuse to provide consent). If that bar is met, then I have no further objections. But, and this is an honest question, where are the actual proposals to require that?
  - manigandham 7y ago
    That's what the "C" in TCF stands for. Consent management platforms are an entire new sub-industry in adtech for displaying, gathering, and managing user consent for vendors. The proposals are the implementation. The enforcement comes from regulation.
    - JohnFen 7y ago
      Yes, I know. The TCF is a technical infrastructure, and as such doesn't address my concern. It only comes into play if the industry actually starts taking informed consent seriously. That's the part that I'm doubting. > The enforcement comes from regulation. Indeed. It appears that strong legislation is the only realistic solution -- but that seems doubtful to me as well, since the big players have been, and will likely continue, working as hard as they can to ensure that any legislation will be token at best.