Facebook was further along than Snapchat, but there was still a 10x disparity in headcount and market cap. This was before Facebook had IPO'd. Google had aroun

Facebook was further along than Snapchat, but there was still a 10x disparity in headcount and market cap. This was before Facebook had IPO'd. Google had around 1,000 engineers dedicated to Google+, plus the entire company had KPIs based on the success of the project. Facebook had less than 1,000 engineers in total.