It depends on the company, and their market position. If you tax an interchangeable commodity with thin profit margins, the producers of that commodity will ra

It depends on the company, and their market position. If you tax an interchangeable commodity with thin profit margins, the producers of that commodity will raise prices in order to stay in business. If a company makes a high-margin product with little competition (i.e. most tech companies), they're probably already charging whatever price they think is optimal to maximize their revenue. If taxes go up, they can afford to keep prices steady. If they can raise prices, there's no particular reason why they wouldn't have already done so before these new taxes. A lot of companies are somewhere in the middle -- if taxes go up, they might eat part of the cost, but also raise prices a little bit. Random anecdote: I was in Harbor Freight the other day, and someone asked an employee about the impact of Trump's tariffs on their business. The employee said yeah, it's sort of a problem but their profit margin is high enough that they can just eat the cost and keep prices mostly the same. Maybe the employee is just repeating some overly-optimistic view of the situation that the leadership wants to project, but if it's true it's an interesting reminder that even businesses that appear be barely breaking even might actually be generating a very comfortable profit. (Harbor Freight is also privately owned, so they don't have to conform to shareholder expectations of financial performance.)