There is no such thing as "generic" cereal because it has no guaranteed stock ingredients. You have a white-label producer, and many store-brands that simply s

There is no such thing as "generic" cereal because it has no guaranteed stock ingredients. You have a white-label producer, and many store-brands that simply slap a label on that white-label product. Obviously if the goal is to sell a product that's cheaper than the name-brand (Kellog's in this case), it's clear that's a race-to-the-bottom in terms of quality