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The ad networks only satisfy the market demand. Makes sense that if you are an ad publisher that you want to get the best ROI on your ad budget, so if you can c
by XCSme 7y ago
The ad networks only satisfy the market demand. Makes sense that if you are an ad publisher that you want to get the best ROI on your ad budget, so if you can choose between two ad networks, one of which shows your ads to random users and another one which shows your ads only to your target audience, while having the same cost per impression, you will choose the one that brings you most revenue. Business don't care how those "target audiences" were created, but they want access to them.
- quicklime 7y agoIs it not possible to create an ad network that only supports static targeted ads? The ad network itself can run its own JavaScript, but I don't see any reason to allow the advertisers themselves to run scripts inside ads, other than to make the ad look a bit flashier and interactive.
- zeta0134 7y agoIt's perfectly possible. The problem is that these very scripts the ad network are serving are what people are objecting to. Exactly these scripts, and exactly this tracking. It creeps people out.
- XCSme 7y agoI think the best solution so far is for advertisers to just purchase banners on the sites their target audience is on, just like in the old days. Maybe use something like BuySellAds to find and buy "directly" from that niche site, but BSA is pretty bad.
- pavel_lishin 7y ago> The ad networks only satisfy the market demand. I could not give less of a shit about justification of bad behavior by invoking market demand, if it leads to me finding a turd in my drinking water. Unless, of course, it leads to the dawning of understanding that maybe the Econ-101 understanding of supply-and-demand is a spherical-cow level of analogy that rapidly breaks down when it encounters the real world, and that regulation isn't a toxin.