If the brand has no affiliation with the person who posted the content, how is the brand getting in trouble? I for one am not too worried about "legit" brands

If the brand has no affiliation with the person who posted the content, how is the brand getting in trouble? I for one am not too worried about "legit" brands being squatted. No sane person thinks https://sdnotes.com/facebook https://sdnotes.com/facebook was made by Facebook.