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If anyone wants to see an incredible look into how Sigmund Freud's research was turned around to manipulate people into consuming more, then Adam Curtis' excell
by iuguy 16y ago
If anyone wants to see an incredible look into how Sigmund Freud's research was turned around to manipulate people into consuming more, then Adam Curtis' excellent The Century of The Self is available to watch here: http://thoughtmaybe.com/video/the-century-of-the-self http://thoughtmaybe.com/video/the-century-of-the-self
If you've never seen an Adam Curtis documentary before, this is a good one to start with. His style and delivery is unique among documentary filmmakers and is definitely worth a watch.
- klbarry 16y agoYou can also buy Edward Bernays books Propaganda and Crystallizing Public Opinion for a very fair price on Amazon, though Propaganda at least isn't so great.
- FiddlerClamp 16y agoAlso, a book written by Vance Packard at the height of 1950s advertising called "The Hidden Persuaders", if you can find a copy. All about 'motivational research' and how subconscious cues can be used to sell and persuade. Very interesting -- for example, how some customers liked extremely-strong-smelling soap because it provided them with the same type of 'defense' in a socially-accepted way that B.O. did.
- philwelch 16y agoIt's incredible to me that Sigmund Freud's research was turned around to actually accomplish anything--the guy was a pseudoscientific hack who did virtually everything wrong. (It wouldn't, however, surprise me that it was attempted.)