It's fairly easy to escape Facebook and Google in the grand scheme of things. A lot easier than avoiding, say, Nestlé or Coca Cola IRL. It's easier to change yo

It's fairly easy to escape Facebook and Google in the grand scheme of things. A lot easier than avoiding, say, Nestlé or Coca Cola IRL. It's easier to change your homepage than your dietary habits. The problem is convincing people that they need to switch, clearly the vast majority doesn't care enough to download Firefox or make two click in their settings to change the default search engine.