You really need to recalibrate. Apple writes its own software for its own hardware and users buy it because they like it. There's nothing hostile about buildin

You really need to recalibrate. Apple writes its own software for its own hardware and users buy it because they like it. There's nothing hostile about building a walled garden and staying inside the walls. Microsoft charged OEMs even when they didn't ship Windows ("per-processor licensing"). Google dictated what other devices and software OEMs could build ("non-fragmentation"). That's not staying inside your walls. As for great reputation, there's a reason Apple routinely is #1 on Fortune's most admired companies list.