4 ms·
>There's a lot of snobbery, marketing and heavy-handed "evangelism" about using Apple products. I think I covered this with: >It's always been confident, othe
by throwsurveill 7y ago
>There's a lot of snobbery, marketing and heavy-handed "evangelism" about using Apple products.
I think I covered this with:
>It's always been confident, others would say arrogant about its products.
They've always used effusive marketing about their products but I just think that makes them good at marketing. If the products weren't good they'd never have had any success, especially over a sustained multi decade period. Even tech people who have an aversion to the proprietary, appliance-like nature of their products started using them in the early 2000s because it was UNIXy and they realized what a pain in the ass it was to use something like Linux on their laptop or desktop. My point is that the fundamental relationship between Apple and the tech industry was honest. You might not like what Apple represents but you bought the products because you liked them because of its inherent qualities.
All the people that go to work at Apple are there because they probably used Apple products as a child/teen and they want to work on them. Apple didn't court them with a con.
- the_af 7y agoWell, to me the kind of marketing and evangelism needed to convince people that a standard product is actually higher end and higher quality than it actually is, and that they should buy it because of the status it signals, is a form of trickery. Yes, some call it "marketing" :) Not the worst kind of trickery, mind you, but trickery nonetheless, and definitively annoying. And yes, Apple is extremely successful at this.
- throwsurveill 7y agoI strongly disagree with that. Apple's marketing has always been honest. And talking about the honesty or transparency of the product marketing is kind of a surface level thing compared to what I'm really talking about, which is the kind of myths and narratives that these companies tell about themselves, as well as what others say about them. I think there's something more fundamentally deceptive about how Google has carried themselves out to be for the past 20 years than there is with Apple. And I think you're actually seeing the result of that now with the turmoil that's been taking place for the past couple of years at Google. https://www.wired.com/story/inside-google-three-years-misery-happiest-company-tech/ https://www.wired.com/story/inside-google-three-years-misery...
- the_af 7y agoTo be clear: I agree with you about Google.
- deleted 7y ago[deleted]