Interesting insight yeah, I hadn't yet looked at it that way. I was thinking more along the lines of people these days expecting an unrealistic level of comfort

Interesting insight yeah, I hadn't yet looked at it that way. I was thinking more along the lines of people these days expecting an unrealistic level of comfort for what they're paying (not just in transit but also theatres etc.). Social discomfort hooks into that though. I suppose its also true that a lot of people would sooner purchase in-flight WiFi and complain about the window screen position on social media, than talk about it to the person who sits in the window seat.