I've read somewhere that to some degree apps do that on purpose. The users feel a sense of "pride" when they figure everything out which reduces incentive to sw

I've read somewhere that to some degree apps do that on purpose. The users feel a sense of "pride" when they figure everything out which reduces incentive to switch to a competitor app. Also users can bond over the app while they explain eachother how it works and what little tricks there are. I think Snapchat was the example used in the article that I read.