5 ms·
I'm no expert in this, but if the estimates I am seeing for their ad budget are correct, then their customer acquisition cost has to be gigantic.
by nowarninglabel 16y ago
I'm no expert in this, but if the estimates I am seeing for their ad budget are correct, then their customer acquisition cost has to be gigantic.
- salemh 16y agoThey ARE hiring (even in the SLC (Salt Lake City, UT) market), which probably equates somewhat to Groupon's high operating costs: the Sales team. B2B, cold calling, etc. That was at least the advertisement that played for months around here for Local.com and affiliates. Hard sell, cold-calling, feet to the pavement walk-in's. Entry level as well (crap salary) which could indicate a poor sales strategy as a whole (vs hiring experienced Sales / Bus Dev folks who know the local market). Edit for SLC: