It hasn't helped. The fall in the value of the pound caused by Brexit has made their service significantly more expensive. Thomas Cook might have been able to

It hasn't helped. The fall in the value of the pound caused by Brexit has made their service significantly more expensive. Thomas Cook might have been able to position itself, in the internet era, as a local trustworthy service that takes away the uncertainty of buying from unknown overseas services. The increased costs caused by Brexit only made a difficult market more difficult.