3 ms·
Neir the end of the interview, she mentions some specific formulaic tricks to reduce skip rate. She says it's all about grabbing people in the first five second
by jakobegger 7y ago
Neir the end of the interview, she mentions some specific formulaic tricks to reduce skip rate. She says it's all about grabbing people in the first five seconds, putting all the good parts in the beginning of the song, avoid "weird self-indulgent intros", etc. Those are things that sound pretty specific to streaming.
Also, she talks about how artists stop focussing on albums (it's no longer single -> single -> album -> promo tour), and just release new music all the time (single -> single -> single -> ...)
- cm2187 7y agoAnd make shorter songs. Which is my main surprise. I thought that by freeing themselves from radio playlists (where the radio station mandates short songs) and the physical capacity of a CD, artists would get to make songs of any length, including longer. I am not sure I understand why streaming calls for short songs.
- lotsofpulp 7y agoPerhaps compensation is higher for those with shorter songs, possibly due to being paid per play of the song?
- Insanity 7y agoThis seems plausible. Recommendation Algorithms definitely could play a role as well. I believe that at some point YouTube started recommending videos based on "time watched" so videos slowly got longer over time, as those videos tended to be promoted more. (Or vice versa, that they became shorter because the algorithm preferred that.)
- dep_b 7y agoWasn't that like 10 minutes after which all videos became 10 minutes to explain what could be told in 30 seconds?
- Liquid_Fire 7y agoI believe the 10 minute mark has to do with being able to insert additional ads into the video, so if your video is close to 10 minutes it pays off to "round it up".
- deleted 7y ago[deleted]