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Local.com Aims To Raise $15.5 Million In Public Offering

• deleted 16y ago
  [deleted]
• nowarninglabel 16y ago
  I'm no expert in this, but if the estimates I am seeing for their ad budget are correct, then their customer acquisition cost has to be gigantic.
  • salemh 16y ago
    They ARE hiring (even in the SLC (Salt Lake City, UT) market), which probably equates somewhat to Groupon's high operating costs: the Sales team. B2B, cold calling, etc. That was at least the advertisement that played for months around here for Local.com and affiliates. Hard sell, cold-calling, feet to the pavement walk-in's. Entry level as well (crap salary) which could indicate a poor sales strategy as a whole (vs hiring experienced Sales / Bus Dev folks who know the local market). Edit for SLC:
• scottkrager 16y ago
  This is a secondary offering. Local.com is already a publicly traded company. Not a good sign.
  • dotcoma 16y ago
    I was about to write: what's wrong with them, when Facebook and Groupon get 30 times as much in hard cold cash? Now I know.