I generally agree. Ads targeting competition are fine, depending on the copy. The only thing that has calmed me in similar situations is knowing that competiti

I generally agree. Ads targeting competition are fine, depending on the copy. The only thing that has calmed me in similar situations is knowing that competition that does things without class doesn't do well. If your marketing is around a very small competitor instead of the usual alternative (nothing), then you're incompetent. If your product design is based on copying the competition, then you're incompetent.